Wednesday, 8 February 2012

Audience Feedback

After hearing the groups music video pitch, the audience members were all given an A4 piece of paper each and a pen. They then wrote down their thoughts and personal criticisms on the apparatus given, to which I and the group then read and compiled the feedback into the following statement posted; 


Suitability for target audience



  • May suit a larger audience other than students 
  • Possibly have more locations on show such as streets and alleyways. 
  • As the action tells a story, it is suitable for the target audience.
  • Overall, the video idea is suitable. It has a flare of fantasy and imagination to it.  
Comments on Original Idea

  • "A good idea, like the montage idea as it is very different and no other group has thought of it."
  • "It is a very abstract idea, perhaps include some performance based shots."
  • "I really like your ideas. I think what you have come up with is very clever."
  • "The original idea is very realistic."
Logistical arrangements 

  • "It will be difficult. I wonder how you will get lights to work in the woods."
  • "Yes it should work because it's very simple and sounds plausible." 
Does it sound achievable with college equipment?

  • "Yes, it seems easy enough."
  • "Yes, I believe it can easily be done with a little effort."
Does it sound realistic?

  • "Yes it sounds very unique and it could easily be made with simple equipment, you will have difficulty with some things though."
  • "Your ideas will be quite easy most of the time, apart from the lights."

Storyboard Idea 2

Monday, 6 February 2012

Sierra Planes lyrics

Sierra Planes - Lyrics:

Light moves off the fallen and on to jungle rain
Light moves off the fallen, calling out my name
But I can't hear the forest begging Cowell for fame
Light moves off the fallen, and on to sierra planes

I want light
I want hope
I want to swing
On my own jungle rope

We want light
And searing heat
Forget your chase and your former place,
We're swimming in the sea

I want light
I want hope
I want to swing
On my own jungle rope

We want light
Around and above
With my jungle rains and sierra planes
Forever being love




SIERRA PLANES EP

Written, performed and produced by George Barnett from March - July 2010.

© George Barnett 2010

Monday, 23 January 2012

Storyboard Idea 1





My initial reaction to hearing the music 'Sierra Planes' for the first time was that this was a young man trying in some sort of emotional pain.  The music and lyrics indicated to me, that this is a young person trying to break free of society, wanting to make his own rules and go at his own pace- to explore beyond what is presented before him. I also had the idea that this was something of a memory or dream that he would wake up from later on, but long to live in. Life being as it is however, he can't indulge in it.

Monday, 16 January 2012

Creativity


How can you be more creative?

We ALL have the potential for greatness – IF we can learn to tap into our inner creative genius. 

In order to do this – YOU WILL NEED (apparently..)
·      Sleep – boosts our creativity and giving us the ability upon awakening to solve problems.
·      Exercise – Boosts creative thinking. This boost lasts for a few hours.
·      Daydreams – One of the most important things you can do in your life. Daydreaming provides us with the inspiration to think of new ideas, just stop for a moment and look at the world – Imagine. Far from a waste of time. If you do find yourself stuck on a particular problem, think about something else for a while – overthinking the idea will stifle your creativity. 
·      Education- Studying something else (that may be far away from your area of expertise ) will allow you to look at things from a new angle allowing you to think of NEW ideas and maybe even making you look back on previous ideas.
·      Challenges – For example, you can trigger innovative thinking by putting yourself in situations that create fear. 
·      Notebook or PDA – Kept by the side of your bed, or in your pocket, you can note down your inspiration and visions the moment you think of them. 

One famous example of inspiration and creativity was that of Robert Louis Stevenson who said that the idea for his 1886 book “The strange case of Dr.Jekyll and Mr.Hyde” came to him in a dream.

Where does creativity come from?

Where good Ideas come from – Steven Johnson

From an environmental point of view; where are the spaces that historically led to unusual levels of creativity and innovation? After research it turns out that there are recurring patterns that are crucial to creating environments of unusual levels of innovation.
One pattern- called the “slow hunch”, states that these creative ideas never come straight away in moments of inspiration - they take years to develop and spend a long time just in the background. It isn’t until the idea has had varying amounts of YEARS to mature that it becomes useful and accessible to us. This is generally because good ideas come from the collision of smaller hunches, creating something bigger. There are many examples in the history of innovation of people with half an idea. One great example would be Tim Berners-Lee and the creation of the internet, a creation that took ten years.  When he started however, he didn’t have the finished version of “the internet” in his head. He went along completing small projects, many of which he scrapped and only after ten years did the full vision of “the internet” come into being. This is, more often than not, how ideas “happen”. They need time to “incubate”. 
An important factor though, is that when ideas are in this state of “incubation”, they need to collide with other ideas. In common situations, it is often a hunch in another persons mind that collides with one in yours to create a breakthrough. In order for this though, you need a system to generate these “hunches” into breakthroughs. That is why the coffee houses from ‘The age of Enlightenment’, for example, were such engines for creativity – they allowed a space for ideas to mingle, swap and form into greater forms.
Looking at the problems concerning innovation form a different perspective, it sheds light on an important and current issue – “What influence is the internet having on our brains?”. Are we being overwhelmed by an always connected, multi-task lifestyle? And are these less sophisticated thoughts going to lead us away from more contemplative states such as reading? It is important to remember however that the great drive in scientific and technological innovation has been the historic increase in connectivity and our ability to reach out and share our ideas with other people, borrow their hunches, combine them with our own and create something new. That has been, in my view, the primary engine in fueling creativity and innovation over the last six or seven hundred years. 
But it is true that we have become more distracted. But the miraculous and recent change is the number of new ways in which we can now connect with other people and find that missing piece of the jigsaw that will complete the idea we are working on. Or stumble unexpectedly upon a piece of information that will generate more ideas, or “hunches, to add to our own.


Wednesday, 4 January 2012

Digipack analysis no.1: Black Eyed Peas


·      Mainstream group – can afford to advertise their albums on television with HMV, a major seller. 
·      Obviously popular as they have been highlighted in the advert, confidence from HMV that it will sell. 
·      The font and style of writing on the album suggests a rebellious and energetic group, implying that the music is similar and aimed at the teenage audience.  The brashness of the words on cover attract attention, making it stand out and the gold lettering is linked to the artists wealth- again stereotypical of the music genre. 
·      The colours used on the album cover are bold and serious, predictable of this genre of music.  This added with the bold and brash font of words hints that the music on the album carries a serious tone with an “in your face” attitude.
·      The costumes of the artists are predictable of the genre- flashy, showing off their wealth through jewelry, typical of the popstar/rapstar lifestyle. 
·       HMV advert- quarter screen but is centered for maximum audience attention.
·      Both the album cover and digipack image show fairly redundant album artwork. Predictable and stereotypical of the genre and group themselves, appropriate for the target audience. 

·      Having the appropriate artwork when downloading an album or song isn’t necessary, but people, myself included, feel that the downloaded item is “incomplete” without it.  The artwork of the album says something about the songs on the album.  

Wednesday, 7 December 2011

Arctic monkeys- Teddy Picker - music video analysis

Shot type and movement:  Movement of the camera is swift and aggressive, which matches the style of the music.  Shot type mainly focuses on lead member, ECU.  Small studio- long shots are cannot be achieved in the confined space. 




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 This close up shows the band members suggesting that this is a performance music video.  The instruments are also shown implying that this video is of the rock/pop genre.  Lighting and shot type is simple, possibly a hand held camera.  Purely about the music, not the effects.  
 


Music/Lyrics:  No lyrics at this point, random dialogue.
Edit & angles:  Cuts are very quick, no more than a few seconds.  In keeping with the style of music.  Aggressive.  Represents a stereotypical view on the younger generation.  Many different angles used, achieved by use of hand-held camera most likely.  Again, typical of the age group that the video is aimed at.  The band leader is given more importance- he is often viewed from a low angle, whilst other members, from a high angle, giving the leader more power than the others.  The quick cuts and wide range of angles combined is again, stereotypical of the age, a bit mad and energetic. 


Mise-en-scene: 
Analysis
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Clothes worn are smart/casual, stereotypical of the younger generation- reflects attitude of them and their music.  Also linked with the set and video, no fuss, no fancy special effects, the video is purely about the music.  No make-up, character’s because there isn’t a storyline.  Just the band performing.  Lead singer/band member usually the main focus in frames.


Music/Lyrics:  “Another variation on a theme
A tangle on the television and the magazine
D’You reckon that they do it for a joke?
D’You reckon that they make ‘em take an oath that says:”


Sound:
Analysis:
Dialogue for the first thirty seconds of the video as they prepare for a recording session.  Laid-back attitude backs a stereotypical view of the younger generation.  Instruments used are also representational of the age group of which this video is aimed at- 16-30 year olds.