Advertisement idea 1 draft 1

I went into editing with the idea that simplicity speaks volumes. I also needed to keep it close to key aspects of the digipak design and possibly use some of the same imagery, colours ect. so that you can identify both pieces as having been about the same artist/album.

Like the editing for the digipak, I used Adobe Photoshop CS5.1 (64 bit) program for my advertisement editing. The program takes a bit of getting used to but after some trial practices on random pictures I got the hang of it.

The stick figure was easily created using the brush tool, the head, using the circle shape tool was filled in black. The stick figure completely in black fits in with the blank look of the advert, whilst holding the audiences interest -  it almost acts like a mask, they find themselves wondering what is behind it. The stick figure holds a great sense of mystery, amplified by it seeming far away in relation to the rest of the advertisement. Again, it carries a common theme in our work of isolation.

Out of four font drafts I selected this "NO I.DEA" font for the advertisement on the basis that it gave the right impact without being too serious and it looks visualy interesting. It keeps the simplistic, informal and blank look of the advertisement. Others agree that a scruffy, hand-drawn looking font looks like it could have been written by someone who has no idea. One comment said this style of font is typical of the genre and stereotypically aimed at the 16-25 year old audience, in particular, males.

I am impressed with the ratings in the top two corners. I decided to have colour in the magazine brand names "NME" and "Q" for a few reasons. For one, they are both red, bringing in some colour without spoiling the simplicity and colour scheme. Another reason being that they are two massive music magazines - a good rating from either one of them could influence the success of an artist, especially a relative unknown, hugely. They are also instantly recognisable logo's. The red colour allows them to stand out and grab the attention of the audience - who, in our audience profile, read these types of magazine. They are simple logo's but visually interesting and will direct the audience into reading the comments below - as they will ultimately decide whether to buy it or not depending on the views of a major magazine. The stars at the top also grab attention, and keep to a mainly black and white theme. They are some of the first things that our audience will look for on an advert so these need to be visable, which they are.

Overall, I am very happy with the quality of this first draft. I am particularly impressed with early face-to-face feedback from people fitting into the target audience catagory that it looks above all, interesting, professional and worth finding more about!