Sunday, 15 April 2012

Advertisement idea 1 draft 5


With the addition of the QR code, this is quite possibly the complete draft. The QR code involves another way of using technology that is known and used frequently by the target audience, allowing information about the artist/album to become more accessable to more people. If someone can't get it off itunes, they will see an icon for something else, say facebook, of which they can get it. The artists name, in my opinion, is one of the least important aspects of the ad. The artist is, as I have said numerous times before, quite unknown and therefore his name alone won't sell, wheras the band name "Coldplay", being instantly recognisable and popular - would. I changed the font and colour for this as well, to avois boring the audience with the same font's and having too many black colours - which would become repetitive and visually uniteresting. It is vital to keep the ad visually interesting, as the target audience don't seem to have time to read through big amounts of text, especially if it is in the same colour/font.

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