I decided to create another design for my advert that shared more features of the digipak. I have analysed many digipaks where they share an almost identical design as the advertisement - these include The Killers 'Day and age' and Coldplay's 'Viva La Vida'. Having the digipak carry a close design to the advertisement would make finding the album in stores or online easier for buyers, as the digipak design becomes instantly recognisable. My concern was that having a different design from the advertisement altogether would make the product itself harder to find, a problem for an unknown/unsigned artist.
I kept the original artwork from the digipak design and used it as a background. To avoid too much text, I opted for bigger, bolder stars and leave out the critics comments altogether, as I felt the stars would suffice in placing the artist in a favourable light. I decided not to use the magic wand tool to rid of the background white around the stars, as it gave a more scruffy, informal look - closer to the genre - and helped the stars stand out, yet not come across as brash.
The "Out now" text, bottom-right, was an important piece to add. I didn't want it to distract too much from the main image - yet not go unnoticed. I placed it all over the image before putting it were it is now as the white text on a black background effect is inkeeping with the central colour scheme and becomes highly visable, yet subtle. The scruffy, child-like way in which the text id drawn (yet again using the paint tool) takes away the seriousness of the text, yet it still sends it's clear message to anyone looking at the advertisement.
Like my other advertisment designs, I added various icons such as Itunes and Facebook. The reason remains that further information can be found on these well-known and highly used sites/programs, without having to overload the ad with blocks of text and information - which does not appeal to our target audience of 16-25 year olds. The Q and NME, as explored in previous drafts, are instantly recognisable branding amongst this audience and show, to them, that this artist/album is of a high standard - star ratings are often proof enough for the target audience that they should buy the product featured - that is why the star ratings are probably the most important aspect of the advert, hence why they needed to be highly visable.
The QR code is a great addition, bringing in even more forms of technology and making the product/artist even more accessable and known.
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